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FOR IMMEDIATE RELEASEFrom Lab to Market Leader: Revnuu's Commercialization Strategy Propels AWA Monitoring to Top Spanish Startup HonorOctober 23, 2025 - Valencia, SpainAWA Monitoring, powered by Revnuu's deep tech commercialization engine, has been recognized as the top research-to-startup project in Spain by the Santander X Awards at the Valencia Digital Summit 2025 event. The award, presented at a recent ceremony in Valencia, selected AWA from a competitive field of over 1,300 startup submissions.
AWA Monitoring, a spin-off from the Institute of Environmental Assessment and Water Research (IDAEA-CSIC), develops innovative ceramic passive samplers for advanced water analysis. Revnuu was engaged to translate the venture's decade of scientific research into a powerful commercial identity and market-entry strategy, and to partner closely with the AWA team to ensure its successful execution.
AWAMonitoringRevnuu CEO Tinotenda Chanakira (center of the award recipients)
"This award is a powerful validation of the 'lab to market' journey" said Tinotenda Chanakira, CEO of Revnuu. "AWA's groundbreaking science was always the core. Our role was to build the commercial framework—the brand strategy, narrative, and market positioning—that allows such a complex innovation to be understood, valued, and embraced by stakeholders, investors, and the market. The next step is the phased roll-out of the AI and analytics platform, leveraging powerful LLMs to enable wide-scale, cost-effective monitoring of dangerous organic contaminants. This technology will support safer water without added cost and contribute to a more sustainable future. Thanks to these transformative advances in research and technology, clean and accessible water for all is becoming an achievable reality.. What makes this project particularly significant is that the technology is directly aligned with the United Nations Sustainable Development Goal 6, aiming to 'ensure availability and sustainable management of water and sanitation for all.' This isn't just a business; it's a critical step toward securing clean water, forever. We are incredibly proud of Dr. Evgeny Bulatov and the entire AWA team."
Reflecting on the achievement, Dr. Evgeny Bulatov, founder of AWA Monitoring, shared: "It was a special moment to receive this recognition in the same city where my Spanish journey began six years ago with the dream of bringing science to society. This award reaffirms that turning research into real-world impact is a team effort. I'm deeply grateful to the mentors, colleagues, and partners like Tinotenda Chanakira at Revnuu who have been essential to this journey."
The recognition highlights the critical role of strategic commercialization in the deep tech ecosystem. Many research-based projects possess transformative potential but struggle to cross the "valley of commercialization" without a clear, compelling market narrative. This challenge is underscored by the stark reality that 9 out of 10 deep tech and life sciences ventures fail to make it to market, a fate that AWA Monitoring has now powerfully defied.
Revnuu provided AWA Monitoring with an end-to-end commercialization package, including brand architecture, core narrative development, investor pitch deck design, and was responsible for the go-to-market strategy for the company and serves as the startup's Fractional Chief Marketing Officer.
About RevnuuRevnuu is a global deep tech and life sciences marketing agency founded by Tinotenda Chanakira, a Zimbabwean-born, US-raised entrepreneur. The company specializes in translating complex scientific and technological innovations into commercially compelling narratives and go-to-market strategies. Its services—including brand strategy, fractionalCMO leadership, and full-scale marketing execution—are designed to help startups and scale-ups bridge the gap between lab and market. With a growing reputation for its unique know-how, Revnuu works with companies across Europe, Africa, and the Middle East to expedite their commercialization journey. For more information, visit www.revnuu.com.
About AWA MonitoringAWA Monitoring is a spin-off from the Institute of Environmental Assessment and Water Research (IDAEA-CSIC), led by Dr. Evgeny Bulatov. The company provides ground-breaking advanced water analysis through its unique integration of passive sampling, AI, and predictive analytics. This powerful combination enables unprecedented, wide-scale monitoring of dangerous organic contaminants, delivering actionable intelligence for safer water and a more secure, sustainable future—all without imposing additional costs.CMO leadership, and full-scale marketing execution—are designed to help startups and scale-ups bridge the gap between lab and market. With a growing reputation for its unique know-how, Revnuu works with companies across Europe, Africa, and the Middle East to expedite their commercialization journey. For more information, visit www.revnuu.com.
Contact:
Tinotenda ChanakiraCEORevnuu GmbHtino@revnuu.comrevnuu.com